Owning the Instagram Feed
If you upload a horizontal landscape photo to Instagram, it barely takes up any vertical space on a user's phone, making it easy to scroll past. To maximize your engagement, you must format your images to take up the entire screen. The optimal size for an Instagram post is a portrait dimension of 1080 x 1350 pixels (a 4:5 aspect ratio). This size commands attention, increases dwell time, and is the undisputed standard for influencers and brands.